Marketing
2 solved questions
- Porter's Five Forces analysis for the UK coffee shop market
The UK coffee market has high rivalry and low switching costs. Supplier power is moderate and the threat of new entrants is high.
- Develop a 7Ps marketing mix for a fintech app launch
The 7Ps extend product, price, place and promotion with people, process and physical evidence. For a student fintech app, freemium pricing and campus ambassadors are central.